The University of Alabama launched a new mobile version of their graduate degree application process. In order to promote the launch, we came up with a digital marketing campaign that included social media, email graphics, as well as web page graphics for the landing page of the new application.
The first set of graphics below were a part of what we called the "Hype" phase. These graphics specific purpose was to tease the opening of the new application and get people wondering about what was coming.
The second phase of the campaign we called "Learn". We highlighted the advantages of the new application, and continued to advertise the new launch.
Finally came the launch day, below are examples of the look that was used across our platforms to announce the launch of the new graduate application process.
